Terms of Service
Effective Date: May 1, 2026
These Terms of Service (“Terms”) govern your access to and use of the website located at primarypocus.com (the “Site”), operated by Primary POCUS (“Primary POCUS,” “we,” “us,” or “our”). By accessing or using the Site, you agree to be bound by these Terms. If you do not agree, do not use the Site.
About Our Services
The Site provides general information about Primary POCUS and the consulting, training, billing support, and program design services we offer to healthcare organizations. Specific services are delivered under separate written agreements that govern scope, deliverables, fees, confidentiality, and any handling of protected health information.
Use of this Site does not create a consulting, advisory, business associate, employment, or any other contractual relationship between you and Primary POCUS.
No Medical Advice
The content on this Site, including material related to point-of-care ultrasound (POCUS), clinical applications, imaging techniques, and procedural guidance, is provided for general educational and informational purposes. It is not medical advice and is not a substitute for the independent judgment of a licensed healthcare provider.
POCUS findings must be interpreted within the complete clinical context of the patient by a qualified clinician. Nothing on this Site creates a physician-patient relationship. If you are a patient seeking medical care, consult a licensed healthcare provider. Do not delay seeking medical attention based on information found on this Site.
No Billing, Coding, or Legal Advice
Content related to medical billing, coding, reimbursement, and compliance reflects general guidance based on publicly available information at the time of publication. Payer policies, CPT codes, ICD-10 codes, reimbursement schedules, and regulatory requirements change frequently and vary by payer, state, and care setting. Always verify current rules with the relevant payer, the AMA CPT manual, CMS, your billing vendor, and your compliance team before submitting claims or making coverage decisions.
Nothing on this Site constitutes legal, tax, accounting, or financial advice.
Intellectual Property
All content on the Site, including text, graphics, logos, images, videos, course materials, and the selection and arrangement of content, is the property of Primary POCUS or its licensors and is protected by United States and international copyright, trademark, and other intellectual property laws.
You may view, download, and print Site content for personal, non-commercial reference. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any Site content without prior written permission from Primary POCUS.
“Primary POCUS” and associated logos are trademarks of Primary POCUS. References to third-party products such as Butterfly iQ, Clarius, and Vscan Air are made for identification purposes only. All third-party trademarks remain the property of their respective owners.
Acceptable Use
When using the Site, you agree not to:
- Use the Site for any unlawful purpose or in violation of any applicable law or regulation
- Submit false, misleading, or fraudulent information
- Submit protected health information (PHI), patient identifiers, or other confidential medical data through contact forms or email
- Attempt to gain unauthorized access to any portion of the Site, related systems, or other users’ accounts
- Interfere with or disrupt the Site’s operation, security, or other users’ use of the Site
- Use automated systems, scrapers, bots, or other tools to access, copy, or collect Site content
- Transmit viruses, malware, or other harmful code
- Use the Site to harass, defame, or harm others
We reserve the right to suspend or terminate your access to the Site for any violation of these Terms.
Third-Party Content and Links
The Site may include links to third-party websites, services, or resources. We provide these links for convenience and do not endorse or assume responsibility for the content, accuracy, or practices of any third party. Your use of third-party sites is at your own risk and subject to their terms.
Disclaimers
THE SITE AND ALL CONTENT ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE FULLEST EXTENT PERMITTED BY LAW, PRIMARY POCUS DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND RELIABILITY.
We do not warrant that the Site will be uninterrupted, error-free, secure, or free of viruses or other harmful components. We do not warrant that the information on the Site is current, complete, or accurate.
Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, PRIMARY POCUS, ITS OWNERS, OFFICERS, EMPLOYEES, CONTRACTORS, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SITE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATED TO THE SITE WILL NOT EXCEED ONE HUNDRED DOLLARS ($100) OR THE AMOUNT YOU PAID US, IF ANY, IN THE TWELVE MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, WHICHEVER IS GREATER.
Some jurisdictions do not allow the exclusion or limitation of certain damages. In such jurisdictions, our liability is limited to the greatest extent permitted by law.
Indemnification
You agree to defend, indemnify, and hold harmless Primary POCUS and its owners, officers, employees, contractors, and agents from and against any claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to your violation of these Terms, your misuse of the Site, or your violation of any law or third-party right.
Governing Law and Disputes
These Terms are governed by the laws of the Commonwealth of Virginia, without regard to its conflict of laws principles. Any dispute arising out of or related to these Terms or the Site will be brought exclusively in the state or federal courts located in Virginia, and you consent to the personal jurisdiction of those courts.
Changes to These Terms
We may revise these Terms from time to time. When we do, we will update the Effective Date above and post the revised Terms on the Site. Material changes will be communicated through the Site where appropriate. Your continued use of the Site after revised Terms take effect constitutes acceptance of the changes.
Severability
If any provision of these Terms is held invalid or unenforceable, the remaining provisions will continue in full force and effect.
Entire Agreement
These Terms, together with the Privacy Policy and any separate agreements between you and Primary POCUS, constitute the entire agreement between you and Primary POCUS regarding the Site and supersede any prior agreements regarding the same subject matter.
Contact Us
Questions about these Terms: